“Leadership and Management in Sustainable Tourism”: an International Conference and European Summer School.
Between the 8th and 12th July Naples hosted the first Summer School on the project management methodology PM4SD™ and the International Conference “Leadership and Management in Sustainable Tourism”, addressing the topic of programming capacity and management of funds in the sustainable tourism sector.
PM4SD™ is the first certified methodology for project management to design and implement tourism/development projects with sustainability. It is based on PRINCE2® (Projects In Controlled Environments), a structured method for effective project management, the “de facto” standard used extensively by the UK Government. The methodology guarantees that projects are managed taking into account sustainability and quality criteria throughout the whole duration of a project and beyond and that deliver real benefits to final users.
The International Conference was organised by Jlag http://www.jlageurope.com/, University Suor Orsola Benincasa, Università degli Studi del Sannio, Municipaly of Frigento, Leeds Metropolitan University and Necstour http://www.necstour.eu/necstour/home.page.
Experts, donors, tourism industry practitioners and policy makers gathered at the University Suor Orsola Benincasa on 10th and 11th July to discuss the way forward in project and financial management of tourism projects.
After an introduction by Xavier Font from Leeds Metropolitan University and welcoming speeches by University Suor Orsola Benincasa and University of Sannio Chancellors Lucio d’Alessandro and Filippo Bencardino and Professors Paola Villana and MariaRosaria Napolitano, who highlighted their interest in integrating PM4SD™ in their Tourism curricula, the 10th July session was opened by Luigi Famiglietti, Member of Italian Chamber of Deputy who wanted to participate in order to the Parlamient support to initiatives which aim at improving our hospitality and tourism industry.
The session was then characterized by other high profile interventions.
Silvia Barbone from FEST officially launched the PM4SD™ methodology, highlighting how it can fill a gap in the Italian tourism system.
Prof. Harold Goodwin from Leeds Metropolitan University brought his wide experience as responsible tourism practitioner to show how a turn in managing funds for sustainable development is necessary if we really want to achieve real benefits for real people, and not a mere financial accountability.
Mr Massimiliano Riva from Bureau of Development policy in UNDP talked on the Political Economy of Project Management, e.g. How the project political environment should always be taken into account when planning a development project. Something that UNDP has eddressed through a specific tool developed inhouse and something that PM4SD also take into account throughout the whole duration of the project.
Alan Harpham is and independent management consultant and part-time Chairman of the APM Group, the certifying body behing PRINCE2 and PM4SD™. Based on his recently published book “The spirit of Project Management” his talk was around ethic and impartiality issues when managing funds. He stressed how we should go from emotional intelligence to spiritual intelligence in order to manage projects focusing not only on outputs and outcomes, but on real benefits.
Mrs Deidre Shurland serves as UNEP DTIE’s Senior Consultant and Coordinator of the Global Partnership for Sustainable Tourism and stressed how sustainability should be integrated within tourism project and how GPST is addressing this.
Mrs Christiane Dabdoub-Nasser is a Palestinian cultural heritage expert who led the technical unit supporting Euromed Heritage Projects. Drawing from this experience she could pass to the audience meaninful insights on the relationship between sustainability and cultural heritage projects, an important and precious theme within all the European Union agenda as well as Mediterranean countries approach to tourism.
Cinzia De Marzo, an Italian lawyer from DGENTR-Unit Tourism policies of the European Commission, illustrated, in the framework of recent European policies, some projects of major importance for the tourism sector, namely the ETIS European Tourism Indicator System for Sustainable Destinations project and the open calls “Cooperation projects to support transnational tourism based on European cultural and industrial heritage” and CALYPSO+ “Tourism for Seniors”.
In the afternoon Mrs Eileen Gutierrez, from George Washinghton University, spoke on How to design market-relevant products and ensure financially feasible project outcomes.
After her Manuel Jumk from the German Cooperation Agency explored further How to put project beneficiaries at the centre of project management.
John Hummel from CBT-IRDC reported on lessons learned from the SNV Tourism Programme in Thailand, while Ugo Morelli from the University of Bergamo on the role of leadership and participation in development project.
Last but not least Mr Brian Field, a planning and development practitioner working at the European Investment Bank, explained how this major financial institute can play an important role in supporting projects that are really responsible (more than just sustainable…).
Further info on the participant organizations can be found here http://pm4esd.eu/organisations-in-pm4sdnaples/
The closure of the first day was marked by the presentation of the Naples Declaration in Sustainable Tourism Project Management, a chart that aims at taking forward the principles of a really sustainable management of development projects.
The second day was an intense presentation of significant case-studies and lessons learned on the two main themes:
1 – Defining success in project management
2 – Leadership models and management skills.
Speakers came form a broad spectrum of experiences, from academics (Leeds Metropolitan University, University of Paris 1, University of Naples, University of Malta, BEST-Sabel-Hochschule in Berlin, Texpur University) to practitioners at Europarc, Genuineland, Federturismo, Unctad, Vital Rural Areas.
The Summer School was a big step in taking further the use of the PM4SD™ methodology. 25 tourism professional, already trained during the Foundation level courses around Europe, were trained at a higher level during this session and had the opportunity to appreciate the potentialities of the methodology in managing projects. The exam was a three hour long examination which will be certified by APM Group.
A set of leisure activities completed the programme, from a study visit to the archealogical site of Ercolano to some wine and food excursion, very appreciated by all the paticipants!
Fuente: Elena Gentilini