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Conscious consumers want more information about green hotels, but is peer-to-peer review the best way to validate good practice?
Will TripAdvisor’s new GreenLeaders scheme help?
Hanging a ‘do not disturb’ sign on a hotel door almost always assures your privacy when away on holiday or business. But does hanging a used towel back on its rack assure your green preferences? Does this simple action mean you’ve played your part in being a sustainable hotel guest, or will housekeeping wash your towel anyway?
GreenLeaders, TripAdvisor’s new sustainable hotel programme, aims to “gives consumers around the world a simple way to make greener travel choices, right at the point at which they are making that decision”. 8,000 hotels are already participating and earning green badges on the popular travel review site.
Linen and bath towel reuse is the very minimum effort a hotel must demonstrate to earn a green badge, though we owe a royal thank you to Prince Charles for persuading multinational hotel chains to start doing this many years ago. Hotels now implement thousands of green policies which might include guest experiences, such as an organic menu in the restaurant, or hidden efforts such as grey water recycling and smart lighting design.
What is GreenLeaders? Lee el resto de esta entrada
The Global Sustainable Tourism Council proudly welcomes the news that longtime GSTC Members and GSTC Recognized Standards, Rainforest Alliance and Travelife, will be teaming up to give travelers more options when booking sustainable accommodations. The two organizations signed an agreement in which all accommodations that meet the criteria of Rainforest Alliance certification for sustainable tourism may also use the certification label of Travelife Hotels & Accommodations.
This is the first strategic agreement in which two GSTC Recognized Standards collaborated to achieve objectives that are mutually beneficial. Both entities are recognized for their alignment with the Global Sustainable Tourism Criteria for Hotels and Tour Operators, meaning the certification system meets the baseline standards for what is considered to be sustainable. The Rainforest Alliance represents one of the strongest names in Latin America and the Caribbean when it comes to sustainability. Similarly, Travelife’s brand recognition is most noticeable in Europe. This innovative partnership allows both organizations to leverage success and combine resources in a way that increases recognition for accommodations that are committed to the principles of sustainability.
«The ability to connect with like-minded organizations and launch partnerships like this is one of the most valuable benefits of being part of the GSTC community. The fact that we are all operating with synchronized criteria has enabled us to reach out to each other, create synergy and order in the marketplace. Before the establishment of the Global Sustainable Tourism Council, this would have been more difficult to accomplish», expressed Ronald Sanabria, Vice President of Sustainable Tourism, Rainforest Alliance.
About Rainforest Alliance
The Rainforest Alliance works with businesses and communities to help them improve their environmental, social and economic practices. Through training and technical assistance, TRA teaches them how to operate sustainably and verify their progress toward this goal. Those enterprises that meet their requirements are eligible to receive promotional benefits, including the use of the Rainforest Alliance Verified™ mark.
Founded in 2007, Travelife is a sustainability certification system that promotes sustainable practices within the travel and tourism industry. Travelife works in partnership with its tour operator members who use the Travelife criteria as a tool to improve sustainability as well as their own supply chain. Travelife provides training, implementation tools and certification for Hotels, Tour Operators & Travel Agents.