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Sustainable Synergy: Rainforest Alliance and Travelife Work Together

Travelife Rainforest

The Global Sustainable Tourism Council proudly welcomes the news that longtime GSTC Members and GSTC Recognized Standards, Rainforest Alliance and Travelife, will be teaming up to give travelers more options when booking sustainable accommodations. The two organizations signed an agreement in which all accommodations that meet the criteria of Rainforest Alliance certification for sustainable tourism may also use the certification label of Travelife Hotels & Accommodations.

This is the first strategic agreement in which two GSTC Recognized Standards collaborated to achieve objectives that are mutually beneficial. Both entities are recognized for their alignment with the Global Sustainable Tourism Criteria for Hotels and Tour Operators, meaning the certification system meets the baseline standards for what is considered to be sustainable.  The Rainforest Alliance represents one of the strongest names in Latin America and the Caribbean when it comes to sustainability. Similarly, Travelife’s brand recognition is most noticeable in Europe. This innovative partnership allows both organizations to leverage success and combine resources in a way that increases recognition for accommodations that are committed to the principles of sustainability.

«The ability to connect with like-minded organizations and launch partnerships like this is one of the most valuable benefits of being part of the GSTC community. The fact that we are all operating with synchronized criteria has enabled us to reach out to each other, create synergy and order in the marketplace. Before the establishment of the Global Sustainable Tourism Council, this would have been more difficult to accomplish», expressed Ronald Sanabria, Vice President of Sustainable Tourism, Rainforest Alliance.

About Rainforest Alliance

The Rainforest Alliance works with businesses and communities to help them improve their environmental, social and economic practices. Through training and technical assistance, TRA teaches them how to operate sustainably and verify their progress toward this goal. Those enterprises that meet their requirements are eligible to receive promotional benefits, including the use of the Rainforest Alliance Verified™ mark.

About Travelife

Founded in 2007, Travelife is a sustainability certification system that promotes sustainable practices within the travel and tourism industry. Travelife works in partnership with its tour operator members who use the Travelife criteria as a tool to improve sustainability as well as their own supply chain. Travelife provides training, implementation tools and certification for Hotels, Tour Operators & Travel Agents.

AGROTRAVEL TURISMO RESPONSABLE is the first travel agency in Spain certificated with Travelife

Travelife 2


Fuente: Global Sustainable Tourism Council GSTC

«Agrotravel Turismo Responsable» primera agencia española que consigue el Estatus Partner de TRAVELIFE


28 de Mayo de 2014 _ TRAVELIFE, el sistema de gestión de la sostenibilidad para agencias de viajes y tour operadores más extendido en Europa, ha otorgado el Estatus de Partner a Agrotravel Turismo Responsable, primera agencia de viajes y operador turístico nacional en obtenerlo.

Travelife 2

Agrotravel-Turismo Responsable, empresa con visión de futuro que apuesta por la sostenibilidad como garante de calidad, competitividad e innovación en el sector, ha conseguido este hito gracias al esfuerzo y filosofía de la empresa posicionándose así en el Estatus de Partner de Travelife.

Travelife 1

TRAVELIFE es una herramienta para la implantación de la sostenibilidad sencilla y de aplicación progresiva, que integra criterios de gestión y producción basados en estándares internacionales líderes en sostenibilidad y responsabilidad social empresarial como EMAS, ISO14001, ISO26000, GSTC etc. El sistema TRAVELIFE tiene por objeto aumentar la calidad de los productos turísticos y mejorar la satisfacción de los clientes, así como aumentar la calidad ambiental de los destinos y la calidad de vida de las poblaciones locales.



Se ha diseñado desde el sector y para el sector turístico, y está plenamente respaldado en Europa por las principales asociaciones del sector de la operación turística en más de 15 países, como son:

  • Alemania              ASR
  • Bélgica                 ABTO, BTOV,VVR, BFNO y FBAA
  • Croacia                UHPA
  • Dinamarca           DRF
  • Finlandia              SMAL/ AFTA
  • Lituania                ALTA
  • Grecia                  HATTA y SETE
  • Italy                      FIAVET
  • Kyrgyzstan           KATO
  • Países Bajos         ANVR
  • Polonia                 PIT
  • Reino Unido         ABTA
  • República Checa UCCKA


Por otra parte  empresas líderes en el sector turístico internacional como TUI, Thomas Cook, Virgin Holidays, First Choice y KUONI ya apuestan por las ventajas de TRAVELIFE.

La empresa, KOAN Consulting S.L., es desde 2009 la licenciataria del sistema de sostenibilidad TRAVELIFE para España, en su versión para agencias de viajes y operadores turísticos.

koan consulting


Persona de Contacto en Agrotravel Turismo Responsable:

LOGO Turismo Responsable by Agrotravel

Susana Conde

Directora de Agrotravel Turismo Responsable


Personas de Contacto para Travelife-España:


José María de Juan

Socio Director de KOAN Consulting SL

Empresa licenciataria de TRAVELIFE para operadores turístico y agencias de viajes en España