Archivos diarios: 17/07/2014
SEINÄJOKI -‐ Summer School For Sustainable Tourism gathered international professionals to Seinäjoki. Sustainable tourism is an innovative and farsighted type of business taking into account both environment and local folks. Participants delved into the PM4SD-‐methodology designed for successful management of tourism projects.
THE ARTICLE -‐ Sustainability from co-‐operation–
Possibilities for sustainable tourism were mapped out in an international event taking place in Seinäjoki. Supporting the local businesses, thinking green and long-‐term action:
These Key points form sustainable tourism which was the primary topic of Summer School held in July. Practical side of sustainable tourism was introduced by Rachel McCaffery whose expertise hails, inter–alia, from her work experience at Virgin Hotels. according to McCaffery, one of the main issues in the industry is the lack of funding.
-‐”Due to economic crisis we are struggling with funding. It is getting more crucial to point out the concrete benefits of supporting
the work”. Co-operation between different sectors is the key. McCaffery clarifies its significance with her example case:
-‐”In C-‐Fish project we establish nature reserves for the fish in the Caribbean. If private sector was left out, some fishing trip organizer might get frustrated over fishing restrictions and bring down the whole project with help of local power players”. A sustainable financing mechanism for C-‐Fish is built for example by making products for locals to sell, she illustrates. McCaffery stresses that the basis of sustainable tourism lies in excellent management.
The PM4SD was introduced in the event. It is a tool utilized in the project execution, guaranteeing for example that financiers’ input is properly targeted. PM4SD was developed by Silvia Barbone, executive director of FEST. -‐”The methodology assists in project planning and management. It is very flexible, thus available for various enterprises”, she says. At the moment, methodology is tested in smaller-‐scale local projects in order to popularize sustainability. Barbone says that tourist attractions are not widely familiar with the term and often mix it with ecotourism, which is only a fraction of the whole idea. PM4SD aims to professionalize sustainable management, educate people and impact the decision makers. Susana Conde, director of the spanish Agrotravel Turismo Responsable comments that financiers often think that providing money is their only agenda, when they should simultaneously understand their input in sustainable tourism.
On the other hand, travelers and tourists themselves seem to be more aware of things. Interest for sustainability is at growing state, especially in the United States, Canada and Asia. Tourists value ethics as well as responsible traveling. Available options and financing has to be utilized correctly. “With the ongoing instability in economy, tourism income must be maximized-‐sustainable tourism is equally important to all tourist attractions”, says McCaffery.
Fuente: Anne-Maria Mäkelä (Project Manager at Seinäjoki University of Applied Sciences)