PM4SD European Summer School | PROVISIONAL PROGRAMME


EP_logoSeAMK logoepliitto_enFest  Ruralia Institute

Leadership and Governance in Sustainable Tourism

Seinäjoki, Finland, July 2014 Seinäjoki University of Applied Sciences

Frami F, Kampusranta 11, FI-60101 Seinäjoki, Finland

Under the High Patronage of the European Parliament

“Leadership and Governance in Sustainable Tourism” is the first High Level European Summer School to address one of the most important themes in the tourism industry: how to improve sustainable tourism project success and monitor the benefits of funded initiatives.

The Summer School is for project management practitioners, funders, policy makers, academics and entrepreneurs. The event promotes PM4SD™ as the methodology to apply in tourism projects and to discuss the professionalization of project management in sustainable tourism.

The 2014 edition is organised by the Foundation for European Sustainable Tourism – FEST and the Seinäjoki University of Applied Sciences – SeAMK, in partnership with Ruralia Institute of the Helsinki University, University Consortium of Seinäjoki, the Regional Council of South Ostrobothnia, Leeds Metropolitan University, the George Washington University, Jlag and NECSTouR.

The “Leadership and Governance in Sustainable Tourism” Summer School lasts 3 days and it has been designed to take place each year in a different European country. The 2nd edition will take place from the 1st of July to 3rd of July in Seinäjoki, and it will be hosted by Seinäjoki University of Applied Sciences.

The Summer School aims to be:

1. A knowledge hub to share practices on how to plan and manage tourism funding with sustainability

2. A knowledge hub to improve project management and effectiveness in the tourism sector

3. A training event leading to a qualification for trainers and senior practitioners in project management for sustainable tourism

4. A funding marketplace to develop joint funding proposals, developing concept notes and matching skill sets between professional project managers and organisations

5. A networking event to disseminate best practices and papers related to the theme “Project Management and Sustainable Tourism”

6. A leading event to promote PM4SD™ as best management practice

Summer School Programme

Monday, June 30th 2014: Welcome Day – Arrival and Team Building activities

Tuesday, July 1st 2014: Leadership and Governance in Sustainable Tourism – Summer School

Venue: Seinäjoki University of Applied Sciences, Frami F, Kampusranta 11, Seinäjoki, Finland 8:30 – 9:00 Registration 9:00 – 9:15 Official Opening and Welcome to the second edition of the European Summer School “Leadership and Governance in Sustainable Tourism”, Silvia Barbone, Director of FEST

PART 1 – PLAN: Vision, Strategy, Leadership, Responsibility Moderator: Dr. Xavier Font, Leeds Metropolitan University

9:15 – 9:45 Build your strategic tool box for planning sustainable tourism initiatives (planning tools, partners, knowledge, skills, policies, etc.), Silvia Barbone, Director of FEST

9:45 – 10:45 Case Studies – Presentations and lessons learnt from Sustainable Tourism Best Practices

                            1. 9:45 – 10:15 Case Study on the Caribbean Fish Sanctuaries Partnership Initiative (C-FISH), Rachel McCaffery, the INTASAVE Partnership and CARIBSAVE

                            2. 10:15 – 10:45 1 small scale project (tbc)

10:45 – 11:15 Coffee Break

11:15 – 12:00 Group work Brainstorming: How to generate successful and sustainable tourism project ideas able to respond to consumers’ requirements (expert tbc)

12:00 – 12:45 Get your project funded. How to build successful proposals within the framework of  EU funding opportunities for the period 2014-2020 (presenter tbc)

12:45 – 13:45 Lunch

PART 2 – DELIVER: Skills, Tools, Roles

13:45 – 15:15 Parallel Sessions

1. How to start-up and implement your project according to PM4SD, Silvia Barbone, FEST

2. How to increase your productivity including team management (expert to be appointed)

3. How to use media for the advantage of your project (writing press releases, project info for the social media), Eva Kiviranta, Finnish Tourist Board

15:15 – 15:45 Coffee Break

15:45 – 17:15 Parallel Sessions

1. How to start-up and implement your project according to PM4SD, Silvia Barbone, FEST

2. How to increase your productivity including team management (expert to be appointed)

3. How to use media for the advantage of your project (writing press releases, project info for the social media), Eva Kiviranta, Finnish Tourist Board

17:15 – 18:15 Conclusions from the Parallel Sessions

18:15 – 18.45 Closing of DAY1

19.30 – 22-00 “Mid-night Sun”

Tuesday, July 2nd 2014: Leadership and Governance in Sustainable Tourism – Conference

8.30 – 9.00 Registration

9:00 – 9:30 Opening speeches Representative from the Ministry (tbc) Asko Peltola, Regional Mayor of South Ostrobothnia, Regional Council of South Ostrobothnia Morning Session: Global and European Perspectives Moderator: Anne-Maria Mäkelä, Seinäjoki University of Applied Sciences

9:30 – 10:00 Successful Tourism Strategic Plans for Destinations – Global Perspective, Dr. Harsh Varma, Director of Technical Cooperation, World Tourism Organization, UNWTO

10:00 – 10:30 Presentation by the European Travel Commission (tbc)

10:30 – 11:00 Coffee Break

11:00 – 11:30 Private Sector Partnerships in Tourism Development and Project Management, Kelly Galaski, Planeterra, Canada

11:30 – 12:00 EU ETIS Tool Kit – First Results and Next Steps, Cinzia De Marzo, DGENTR, Unit E1 – Tourism Policy, EU Commission

12:00 – 12:30 Managing the Maturity of Tourism Destinations: the Challenge of Governance and Product Innovation, Prof. Antonio Paolo Russo, Universitat Rovira i Virgili, Tarragona, Spain

12:30 – 13:30 Networking Lunch Afternoon Session: Call for Papers Moderator: Dr. Xavier Font, Leeds Metropolitan University

13:30 – 15:00 Parallel Sessions (Call for Papers)

1. Best Practices in combing Tourism and Green Care; moderator Anne Matilainen, Ruralia Institute, University of Helsinki

2. Stakeholder Management (tools and techniques); moderator Kelly Galaski, Planeterra, Canada

3. Successful strategic plans (case studies); moderator Xavier Font, Leeds Metropolitan University

15:00 – 15:30 Coffee Break

15:30 – 16:00 Conclusions from parallel sessions (presentations will be done by the moderators; 10 min each)

16:00 – 16:30 Presentation by EU (tbc) incl. Q & A

16:30 – 16:45 Closing the Conference

16:45 – 18:00 Match-making cocktail (5-10 selected project ideas from Day 1)

19:30 – 21:30 Dinner at Törnävä Manor

Wednesday, July 3rd 2014: Technical Study Visit

9:00- 13:00 Technical Study Visit An unforgettable experience!

Come and enjoy a river cruise on a 52-seat ferry called Jaakko Ilkka, a local hero from the past. On the way to a “river sauna” with special history, you can see lovely bridges and Ostrobothnian scenery with pompous two-story farmhouses. There is a toast to the nature, accordion music and a possibility to sing together on the ferry. The lunch served at the sauna on this half a day excursion is from locally sourced ingredients – and coffee made on an open fire tastes just fantastic.

 NECSTouR.en   Jlag Horizontal LEEDS logo George Washington University

Acerca de TurismoResponsablebyAgrotravel

*Member of Board of Directors Of Global Sustainable Tourism Council GSTC. *Member of Board of Foundation for European Sustainable Tourism FEST. *International associate director of the Center for Research, Development and Innovation in Tourism CIDTUR (Perú) *Manager Director of Agrotravel Turismo Responsable, Green Euskadi andTotonal Viajes que iluminan -México- *Speaker at Conferences, Sustainable Events Management, Workshops and Meetings to promote responsible and sustainable tourism *Consultant and trainer in responsible and sustainable tourism area.

Publicado el 23/04/2014 en BIENVENIDA, NOTICIAS SOBRE TURISMO RESPONSABLE y etiquetado en , , , , , , , , , , . Guarda el enlace permanente. Deja un comentario.

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